For Collier & Collier, P.C., I developed and managed a targeted advertising campaign that delivered impressive results in just one month. The campaign produced 497 clicks and 169 phone calls, a remarkable improvement from their previous single-digit monthly call volume. Through strategic keyword research and competitor analysis, I identified opportunities to capture local search demand and outperform competing firms. Even without relying on elaborate creative assets, the campaign successfully boosted engagement and generated a steady increase in client inquiries, helping Collier & Collier enhance their visibility and credibility online.

For Stuart’s Plumbing, I managed a digital advertising campaign that delivered outstanding results within the first three months. The campaign achieved 26,222 impressions, 4,847 clicks, and 8,075 conversions, reflecting a strong connection between the ad messaging and the target audience. Through comprehensive keyword research, competitor analysis, and the creation of compelling, high-performing ad copy, I optimized targeting and bidding strategies to drive consistent engagement and conversion growth. This data-driven and creative approach helped Stuart’s Plumbing significantly increase its visibility and attract more qualified leads online.

For my 2025 Black Friday campaign with Ski World Inc., I led the strategy behind both the YouTube and Google Display ads, focusing heavily on sharp ad copy and well-researched targeting. Every message was written to speak directly to high-intent shoppers, while the targeting was built around customer behavior, interests, and past performance data to make sure the ads reached the right audience at the right time. That combination paid off—the campaign drove strong engagement and sales and was ultimately recognized as the best Black Friday sale in the company’s history.