Copy Writing

The Fall 2025 High Point Market brought an unmistakable sense of comfort and sophistication to the season. At The Shops at Carolina Furniture of Williamsburg, we were inspired by collections that celebrate craftsmanship, texture, and timeless form. From tailored upholstery in rich autumn tones to striking silhouettes that blur the line between modern and traditional, this market reminded us why great design never goes out of style. Below are a few of the standouts we’re most excited to share in...

I contributed to the professional press release announcing the opening of Beach Ford’s Pro Elite Commercial Service facility in Virginia Beach, one of the region’s most advanced centers for commercial fleet maintenance. The release highlighted the facility’s specialized capabilities, extended service offerings, and support for municipal and business vehicles, reinforcing Beach Ford’s commitment to safety, reliability, and community service. The announcement earned coverage in The Virginian-Pilot, demonstrating effective corporate communications and media engagement in a real-world professional context.

I wrote the website copy for Cascade Pools, bringing their brand to life with a tone that feels relaxed, polished, and genuine. The goal was to show off their craftsmanship and attention to detail while making the idea of a custom pool feel attainable and inviting. The result is clear, easy-to-read copy that balances luxury with a laid-back, everyday appeal.

For Bayshore Design and Remodel, I created website copy that reflects the company’s balance of creativity and craftsmanship. The writing highlights their ability to see potential in every home — turning dated spaces into thoughtful, modern designs. I focused on a confident but down-to-earth tone that helps homeowners feel inspired, supported, and excited about bringing their vision to life.

In my PRL-623 class at Syracuse University, I analyzed Bausch + Lomb’s response to the 2006 voluntary recall of its ReNu with MoistureLoc contact lens solution following reports of Fusarium keratitis infections. I reviewed the company’s crisis communications strategy, including coordination with the FDA and CDC, public warnings to consumers, and transparent updates via media and social channels. This case highlights effective stakeholder communication, rapid response, and consumer safety prioritization in a public health crisis, demonstrating how proactive messaging and collaboration with regulatory bodies can mitigate reputational risk.

In my PR course at Old Dominion University, I drafted a press release addressing a workplace incident in which an employee was charged with aggravated assault with a weapon. The release communicated the facts of the situation while emphasizing Wendy’s commitment to employee and customer safety, including policies to maintain a weapons-free workplace. This project demonstrates crisis communication skills, balancing transparency with corporate responsibility, and reinforcing the brand’s dedication to safety and ethical practices in sensitive situations.